Happy World Earth Day 🌎
I’m hoping that you’re all keeping well in these strange times we’re experiencing. Hopefully, this little short read provides you with some inspiration and distraction to the surrounding world. For a hint of positivity, something relevant to today’s message, with a world on lockdown pollution levels have taken a significant drop. Staggering figures released from the Centre for Research on Energy and Clean Air today reported that in Delhi the average nitrogen dioxide (burning fossil fuels) dropped by 15%. It’s incredible to see amongst all this mayhem little glimmers of hope are beginning to show for the future of this planet.
Which brings us onto today’s post. As we take a look into 10 sustainable fashion brands which are making the world a better place one garment at a time.
1. Stripe and Stare
Based in the UK, stripe & stare describe their product as the world’s most comfortable knicker. I should know because I have a few pairs, which I can confirm are like wearing nothing but silk. Creating their garments from MicroModal, sustainably sourced from Beechwood Trees- a naturally soft fibre that starts with the tree and ends with a super soft fabric. Not only that, but the fabric uses 95% less water during manufacturing than cotton. It’s a win-win! One thing that I’ve noted as a highlight for this product for myself, normally I’ll sway towards seamless knickers as a personal preference. Honestly, with these, you’d convince yourself they are seamless from how comfortable they are!
2. Nudie Jeans
Founded in 2001 out in Sweden, with a vision to become the most sustainable jeans company. They believe in the characteristics in their jeans, ‘We believe that no fabric ages quite as beautifully as denim’. Also switching out their leatherback patches for paper, making the garments vegan friendly! One thing which has always stood out to me as a brand is their repair service. They offer a lifetime repair guarantee on all jeans, all you have to do is take them to a repair shop or one of their recommended partners – and the jobs done!
3. Lucy & Yak
As a company with very humble beginnings started with a couple selling vintage clothing out the back of their van they named Yak. Deciding to travel around to find the perfect manufacture for the job, which they found in Rajasthan, India. Beginning by selling products via Depop, they quickly expanded to the company they are today but not forgetting where they came from ensuring fair pay and working condition for both their staff in the UK and those working in India. Sadly I’ve never been lucky enough to own one of their famous dungarees, I have on the other hand been put in a pair for a photoshoot sometime ago. Which was comfortable and stylish as can BE!
I first came across Patagonia in my first year at University. It was all my friends could shout about, especially on nights out. If they are a company which you have never come across before, honestly, I wouldn’t know where to begin on their impact on sustainability within the fashion industry. From encouraging their customers NOT to shop on Black Friday and their mission to become carbon neutral by 2025. If you’re interested in to hear some of the inspirational stories they have, head across to the ‘our footprint’ segment of their website for more.
5. House of Sunny
House of Sunny was a brand I was first introduced to when working at Urban Outfitters. One, they are seriously stylish as heck. Right now, they are stocking the sweetest little cardigan which I could just bundle myself into right now. Secondly, as a company, they pride themselves off running small collection runs of all garments as they fight against fast fashion as well as recognising the importance of keeping tabs on their carbon footprint. By primarily performing as an e-commerce business they can use 30% less energy than traditional retail space. Across the board they are working as a brand from sustainability to ethics, to minimise their impact on the planet.
By 2030, they WILL have planted 1 billion trees. It’s not a dream, it’s a promise. As a brand, they design outdoors clothing, made from natural and sustainable products. But, they go beyond just themselves by sharing the message to go further in your own life and how you can help make even the smallest impact – without in their words becoming a ‘hardcore environmentalist’. Each purchase made on the site will go towards 10 trees being planted on your behalf by the brand, which is pretty cool if you ask me. On their website, they highly promote the brand’s use of Tencel in garment manufacturing. Tencel happens to be a wood pulp fibre which uses zero waste in the manufacturing process which also reuses 99% of the water and chemicals used.
Pangaia describe themselves as material science company on a mission to save the environment. Creating the majority of their products to be lived in through smart technologies, using as many sustainable and recyclable elements as possible. In the long run, they hope to see and provide other brands with these technologies so that they have the capabilities of manufacturing their own sustainable products. Right now, I seriously love the simplicity of their designs. Creating two-piece tracksuits that are key on-trend right now, but also share a powerful message in how they were designed for a better tomorrow.
8. Alternative Apparel
From eco-friendly packaging t0 low impact dyes. Alternative apparel makes it their promise to always strive towards lessening their impact on the planet. Also using Tencel modal along with organic cotton to manufacture their garments from. By 2021, they pledge to replace all virgin polyester with 100% recycled polyester in future fabrics. If you are looking for staple fashion fillers then this is the brand for you. I’m almost reminded of a fresh-faced take on American apparel, offering higher quality than we have seen in the past with of course an empowering background in innovation and sustainability.
9. Girlfriend Collective
Husband and wife Ellie and Quang Dinh founded Girlfriend Collective after spotting a gap in the market for luxurious, responsibly produced activewear. They believe in ethical manufacturing and recycled materials. Each pair of their classic leggings are manufactured using 25 recycled bottles. Interestingly, the brand discusses a trend in ‘recycled’ fabric production where some facilities will purchase unused water bottles to turn a higher profit. But, they ensure that their products closely monitored by the Taiwanese government recycling authority to ensure that only used water bottles go into their garments manufacturing. Realistically, these products aren’t cheap, however, I will point out that for something which goes into the conservation of our planet as well as being performance-ready. They wouldn’t set you much further back than a pair of free people yoga pants.
Perhaps a brand that you didn’t think you were going to see on this list. You can imagine that a household name such as Levis would come with large scale manufacturing. By 2020, the Levi’s aimed to make 80% of its products using the Water<Less technique. For which you shop the full range of products now on the companies website. In reality, they are a giant brand that does still need to make tweaks in the road but they are heading in the right path. Listening to how they can better themselves as a brand, communicating to their customers that their products should be an investment to last longer than any other fast fashion brand. By doing their bit they are also working on eliminating all Hazardous Chemicals during manufacturing. As a whole, they have a message that they can communicate with the rest of the world right now. For a brand almost 200 years in the making to be doing their bit and changing how they have worked for so long by making small adaptable changes. Surely us as an individual can change the way that we go about our day to day lives to make sure it will be around long after us?
Hopefully, you have enjoyed today’s post. It’s one I’ve certainly enjoyed writing. Please do take the time to check out all of the wonderful brands that I’ve included, as they all do their bit to keep the world turning. Have you shopped with any of the above brands before? Perhaps you have more you would love to add to this list. If you do, please leave all your thoughts and suggestions in the comments section below this post. Let’s get talking! Keeping the world inspired at this time.
I’ll be off to go spend far too much time online shopping and watching Tiger King, possibly one of the best TV shows Netflix’s has decided to release.